I find this song very special. From the video to the touching lyrics. Simply beautiful and supportive.
Tuesday, March 22, 2011
Sunday, March 20, 2011
One Small Change
"Limitations live only in our minds. But if we use our imaginations, our possiblities become limitless"
[All I did was the change the text and the colour]
Background Research
Brief
"An international publishing house is about to start a new advertising campaign via adverts broadcasted on diverse television stations. It's main aim is not to promote the actual publishing house but rather individual non-fiction books. Potential clients will therefore be open to choose from where they would want to buy their books since they are distributed worldwide... They are organising a world-wide competition for the best 1 minute advert which must be 60 seconds in length, based on a non fiction book and must fall under the 'G' rating criteria"
The Client:
Sunflower Books
And the book I chose is called "Sunflower Guide Malta, Gozo & Comino"
Published September 15, 2007 by Sunflower Books.
Format: Paperback
Number of pages: 136
Dimensions: 8.1 x 4 x 0.5 inches
Weight: 4.8 ounces
Here are some books published by "Sunflower Books" such as: Algarve, Azores Adventure Guide, Ibiza & Formentera, Scottish Highlands: And The Isle Of Skye.
Deadline
May 23rd 2011 but plans are still being discussed.
Budget
[Still being discussed]
Technical Resources
JVC camera and tripod confirmed but rest of the equipment still needs to be discussed.
Technical Constraints
[Still being discussed]
Target Audience
This is targeted mainly at tourists who want to come visit Malta and explore the area.
Legal and Ethical Issues
[To be updated]
Regulation
PG
"An international publishing house is about to start a new advertising campaign via adverts broadcasted on diverse television stations. It's main aim is not to promote the actual publishing house but rather individual non-fiction books. Potential clients will therefore be open to choose from where they would want to buy their books since they are distributed worldwide... They are organising a world-wide competition for the best 1 minute advert which must be 60 seconds in length, based on a non fiction book and must fall under the 'G' rating criteria"
The Client:
Sunflower Books
And the book I chose is called "Sunflower Guide Malta, Gozo & Comino"
Published September 15, 2007 by Sunflower Books.
Format: Paperback
Number of pages: 136
Dimensions: 8.1 x 4 x 0.5 inches
Weight: 4.8 ounces
Here are some books published by "Sunflower Books" such as: Algarve, Azores Adventure Guide, Ibiza & Formentera, Scottish Highlands: And The Isle Of Skye.
Deadline
May 23rd 2011 but plans are still being discussed.
Budget
[Still being discussed]
Technical Resources
JVC camera and tripod confirmed but rest of the equipment still needs to be discussed.
Technical Constraints
[Still being discussed]
Target Audience
This is targeted mainly at tourists who want to come visit Malta and explore the area.
Legal and Ethical Issues
[To be updated]
Regulation
PG
[NOTE: STILL NEEDS TO BE UPDATED]
Analysing TV Commercials
Pepsi Commercial
This advert is based on Celebrity Endorsment to sell Pepsi. From the scenery, to the extras, costumes and make up, it is giving off a gladiator feel. It is a closed ended advert. The storyline is basic and it is fun and interesting. The celebrities starred are Britney Spears, Beyonce Knowles, Pink and Enrique Iglesias. It begins with a beat everybody is familiar with so that already grabs the audience in. Britney, Beyonce and Pink are supposed to fight eachother but they change the rules and start singing then the audience gets involved and Enrique playing the part as an Emperor is accidently thrown into the pit and the Pepsi cans are given to all. At the end it shows a caption with Pepsi's logo and it's slogan. It is a great advert!
This advert is based on Celebrity Endorsment to sell Pepsi. From the scenery, to the extras, costumes and make up, it is giving off a gladiator feel. It is a closed ended advert. The storyline is basic and it is fun and interesting. The celebrities starred are Britney Spears, Beyonce Knowles, Pink and Enrique Iglesias. It begins with a beat everybody is familiar with so that already grabs the audience in. Britney, Beyonce and Pink are supposed to fight eachother but they change the rules and start singing then the audience gets involved and Enrique playing the part as an Emperor is accidently thrown into the pit and the Pepsi cans are given to all. At the end it shows a caption with Pepsi's logo and it's slogan. It is a great advert!
Thursday, March 10, 2011
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